Q: How exactly does Shared Marketing work?

 A: Shared marketing pools the resources of participating businesses along Colfax Ave. in order to promote the corridor as a destination area to the surrounding neighborhoods. It allows the businesses to take advantage of advertising exposure they would not have access to as individual entities. More advertising dollars equals more exposure. The MyColfax.org campaign will benefit every business. The businesses who get involved share and provide great offers for neighbors, encouraging them to patronize the area. More traffic means that more business for everyone along the Corridor.

Q: I have a small business in the Colfax Corridor. Can I afford anything MyColfax.org has to offer?

 A: Absolutely, MyColfax.org offers packages start as low as $75.00 per month. These packages were created to encourage all the businesses along the Corridor to participate. The more participation, the greater the exposure for all.MyColfax.org is a great addition or alternative to your current advertising.

Q: Will Shared Marketing give my competition an advantage?

 A:Only if you they participate and you don’t. Remember this is about Colfax Corridor awareness, so if both you and your competition participate, it will benefit you both. Remember the “cola wars”? That was really a cooperative concept to increase awareness of 2 brands of soda pop, and it resulted in increased sales for both Coke and Pepsi. Pretty smart. “Bar Wars” anyone?

Q: How long does this take and what do I have to do?

A:All you really need to do is provide a description of your business, your logo and come up with a great offer.  We would like to interview you about your particular target market to make sure that we are sending materials to the right people for your business. The rest will be up to us.  We will design the promotional pieces, send them to press, and distribute the materials.  And at the same time we will design and maintain a sweet website for every one to come back to.
 
Q: What if my business does not have anything for “giveaways?”
 
A:Basically, any businesses participating at higher package levels understand the importance of “giveaways”.  Giveaways that incentive consumers to sign up on MyColfax.org, benefit both large and small businesses. All receive the benefits of the additional traffic driven to the website by the giveaways.

Q: Is there a minimum discount a business has to offer in a MyColfax.org campaign?
 
A: There are no minimums, although we strongly suggest that your discount offer be motivating to a patron, to increase the traffic to your business and to the entire Colfax Corridor. If you would like promotional suggestions, ask for our SUGGESTED PROMOTIONS list.

Q: I already have a website, why would I need to be on MyColfax.org?
 
A:BecauseMyColfax.org will soon be the gateway consumers use to inquire about businesses along the Colfax Corridor.  Your presence on the site will provide targeted traffic to your existing site via a link from your MyColfax.org listing or full page. This is an excellent way to drive additional awareness of your site, as well as increase your search engine rankings.